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At the end of 20 years as a successful entrepreneur in my native country, Iceland, I came to the painful realization that I was a workaholic, something I had been oblivious to before.

Once I accepted that blind spot and took responsibility for it, I committed myself to a self-leadership journey that is ongoing. I committed to transforming my workaholic way of being to a more balanced state of wholeness and well-being, allowing me to be more present each moment to what is happening within me and in the outer world.

I´m offering you to join me on my adventures and reap the benefits of teachings, knowledge, and wisdom that I have gathered along the way

May you heal and step into your wholeness as you claim your power — TRUE Power.



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Mentor. Teacher. Coach.

Rúna Bouius is a former CEO and entrepreneur from Iceland and the founder of the True Power Institute. She is a speaker, author, conscious leadership and well-being facilitator, and an advisor and executive coach to visionary leaders, entrepreneurs, and successful professionals. She is on the vanguard of the new-business-paradigm thinking, the creation of better workplaces, and developing the emerging leaders.

Rúna specializes in facilitating conscious leadership, promoting the emerging leadership trends, and evolving leaders’ relationships to power -- TRUE Power!

Visit her online at

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